As an avid learner, I’m curious about many things. Over the years, I’ve developed a passion for interdisciplinary work. I believe tech, fueled by business and design, is the key to solving complicated problems.
My background gives me a solid but flexible foundation. In the past, I wore many hats and worked with diverse business functions. I developed skills in brand and content strategy. In UX (User Experience) consulting, I developed technical skills in HCI (Human Computer Interaction) design.
My unique selling points come from my diverse background. I can communicate and work with a variety of stakeholders, from business people to tech people to creatives. I’m able to build user-centric products, and communicate the business value of design. I can see the big picture across disciplines and also be detail oriented on the ground level. Over the years, I've built business acumen, soft skills, and client communication.
All of my work revolves around empathetic design. I want to understand a user’s story and help people do more, better. As a consumer, I'm drawn to seamless, intuitive user interfaces. I truly believe a delightful user experience can help a brand foster competitive advantage, positively impacting the lives of others.
Worked with local fleet management client to deliver user-centric design through agile methods. Conducted user research and created wireframes/prototypes for stakeholder feedback while delivering MVP (Minimum Viable Product) slices to provide business value.
Individual contributor and team collaborator for a couple of mobile app startups and projects. Clients included an international law firm seeking to create a student ambassador program, as well as mobile app projects for expense sharing, virtual fashion, and the cosmetics industry. Collaborated on user research, creating wireframes and prototypes.
Led brand & content team: trained summer intern, redesigned brand assets and content library, oversaw email drip campaign & maintained Wordpress CMS (Content Management System) as well as social media
Researched procurement industry to create strategic, value-add content for supply chain professionals & small businesses. Documented SOC 2 Type II (Service Organization Control 2) internal controls
Revamped brand style guide, conducted usability testing on website & worked with Hubspot to track lead generation. Created social media & content strategy
Developed B2B (Business to Business) advertising pieces with focus on the needs of tech, client, & general audiences. Automated workflows in Adobe CC (Photoshop, InDesign, Illustrator)
