Old Icons
New Icons
One-Color Version
Small Version
Old Flyers
New Flyers
Updated Style Guide
Sample Branding
Business Card Front
Business Card back
ConnXus Rebranding
Project Goal
To reinforce brand equity with updated designs assets for ConnXus, a B2B (Business to Business) company offering Supplier Relationship Management software.
Process
- Brand Assessment
- Competitve Analysis
- Stakeholder Interviews
- Gaps/Opportunities Identified
- Iterative Design with Feedback
- Finalized Deliverables/Transition
Tools Used
- Adobe Photoshop CC (Creative Cloud)
- Adobe Illustrator CC
- Adobe InDesign CC
- Salesforce Pardot*
- Hootsuite SMM (Social Media Management System)*
- WordPress/Google Analytics*
Deliverables
- Brand Identity Suite: style guide, templates, letter heads, business cards
- Digital Assets: social media/evergreen posts, HTML newsletters*
- Content: C-Suite ghostwriting, blogs, social media strategy, content strategy*
- Conference Material: branded products, flyers, pop-up banners